After a solid showing for its initial broadcast, The Golden Bachelor continued gathering momentum in the subsequent days — enough to hit a three-year high for the Bachelor franchise in total viewers.

The Sept. 28 premiere rose to 7.7 million viewers after three days of cross-platform viewing, a gain of 3.34 million viewers (and almost 77 percent) over its on-air tally of 4.36 million. The episode also more than tripled its adults 18-49 rating, rising from 0.62 for the initial broadcast to 1.9 after three days.

The total viewer count was the best three-day total for any installment of the Bachelor franchise since a season 16 episode of The Bachelorette in November 2020. In the 18-49 demographic, it’s the best showing for the franchise since the “After the Final Rose” follow-up to season 26 of The Bachelor in March 2022.

More to come.