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Skims continues its starry photo shoot tradition with a new campaign featuring Madelaine Petsch.
The Riverdale star showcases the Kim Kardashian-co-founded label’s new Cotton Collection, which is available to shop online starting today. Priced from $16-$78, the latest loungewear and underpinnings mark the return of Skims’ best-selling pink colorway previously seen in its Valentine’s Day collection. The new sportswear-inspired Cotton Rib range includes bralettes, tank tops, cropped henleys, dresses, boxer briefs, thongs, leggings and onesies in a new color-blocked silhouette.
Related: Skims Taps White Lotus Breakout Stars for New Valentine’s Day Campaign
The cotton line also includes bodysuits, demi bras, string thongs, hot pants and more underwear with new Skims logo detailing as well as the signature Logo Mesh collection in Barbiecore pink lace.
“When I wear Skims I feel sexy and comfortable,” Petsch says in a release. “I had such a good time on set and felt really confident in my Skims, the Cotton Collection is the softest loungewear.”
The campaign video was shot and directed by fashion-loved photographer Stevie Dance, who was previously co-fashion director at Pop magazine and worked closely with the late Off-White creative director Virgil Abloh for the streetwear label’s presentations.
The 29-year-old actress is known for her role as Cheryl Blossom in the teen crime drama Riverdale, which aired its seventh and final season this year. Petsch co-stars alongside Froy Gutierrez in Lionsgate’s remake of The Strangers, which wrapped production last fall and focuses on a couple that is terrorized in a secluded Airbnb in Oregon by three masked strangers.
See more from Skims’ new campaign and shop the full Cotton Collection online here.
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